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Kosta is the co-founder of Web4Realty, a SaaS company that bootstrapped its business out of his parents basement, into a fully remote company that has generated millions in revenue - all with no money and no experience.

You’ll get unique insights from myself, who bootstrapped a SaaS company with $0, no tech knowledge, and no experience, into millions in recurring revenue. Our company is 100% revenue-financed (haven’t taken a single dime from anywhere), and fully remote with team members in eight countries around the globe.

In this podcast, I take you through my SaaS journey, talking about specific business situations I’m going through, thinking about, or just find interesting.

I also respect the hustle and time of my audience, so I squeeze my thoughts into quick 4 to 12 minute episodes. My objective is not to give you the answers, but to spark something in your mind that could help improve your business.

A raw, and honest listen from a true bootstrapped founder!

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    Just F***** Do It

    Since I started being more active on social media, many people have been asking me “why do you blog and podcast?”. My answer is an important lesson that I think several people can get value from. This episode is a reminder just friggin' do it. If you’ve been talking or thinking about doing something, just stop talking and start doing. Don’t ask for anyone’s opinion or approval, just f***** do it.

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    Brand is EVERYTHING

    I recently attended a live podcast panel discussion in Toronto, hosted by Drift. The main focus on the discussion was on marketing, specifically branding. The topics really resonated with me in my current journey and stage with Web4Realty. In this episode, I talk about the important of brand, and how it has a multiplier effect that positively impacts several aspects of a business, that you might not even realize.

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    How to Manage Negative Reviews

    There are very few things that can make me lose sleep at night. One of those things are negative reviews. Although negative reviews in our company are very rare, they always sting- really, really bad. Each negative review is even worse than the last. Reading a bad review feels like getting punched in the gut. Negative reviews suck, and they always will. In this episode, I'm outlining steps on how to properly manage negative reviews when they come in.

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    What a Bootstrapped CEO Does at Work Every Day

    A common question I get asked is “what do you do at work every day?”. What is a very simple response for most people, is actually one of the most difficult questions for me to answer. I get asked that question often because we’re a remote company and I work from home, which is a new concept to most people. From an outside perspective, it probably appears like I do nothing all day, and that I’m living the life, which couldn’t be further from the truth. I try and answer the question by processing what my last few days looked like, and I almost always have a tough time mustering up a decent response, because my work days are always different. I’m responsible for the operations side of the company. Generally, my days consist of focusing on the following broad topics: 1) General management, 2) Financial, 3) Strategy, 4) The unknown

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    Don't Forget Who Financed Your Business - Your Early Clients

    Last week, I was reminded of something very important. As your company scales, you shouldn't forget about the people who financed your startup - your early clients. I’m talking to bootstrapped companies, especially. It’s important to take a step back, and make sure you don’t forget about those who helped get you to where you are.

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    Revenue per employee - a sneaky overlooked metric

    2018 has definitely been our most active year in terms of hiring, by far. An important metric to look at as your company scales, is revenue per employee (how much money you make per employee). This is a great indicator to show how efficiently your company is growing (Total Revenue / # of Employees = Revenue per Employee).

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    Work Ethic vs Skill

    Throughout the years of managing a growing team, there are a number of observations you start to make and situations that arise that get you thinking about people, in general. When your company‘s headcount starts growing, you naturally start observing character traits, mindset, and psychology of people, among many other things. One of those thoughts is the question of work ethic versus skill. When you’re in a dynamic startup-type environment, there are several ups and downs which can expose the true character in a lot of people.

    Now, the question is, who would you rather have on your team to fight through the tough times? Someone with great skills or someone with greater work ethic? The answer may not be so obvious once you start peeling back the layers.

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    Understanding Human Behaviour in Marketing

    A topic that has gathered my attention a lot lately, is marketing. Marketing is a much more diverse and complex subject than people realize, and all ties back to understanding human behaviour. Today, successful marketers have to really understand human behaviour if they want to be effective. People are constantly consuming content on social media, and brands are continuously vying for people’s attention. As a marketer, a huge challenge is to ensure each piece of content put out is carefully prepared and stands out in a stream of constant information flow.

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    Why Remote Teams Have Better Company Culture

    Two years into being a fully remote company, and with team members spread across eight countries, I can proudly say that our company’s culture is realer than ever, positive, and much better than it was in a physical office. As surprising as that may seem for a remote company, in this episode, I'm explaining some of the reasons why.

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    10 Step Guide to Managing Business Cash Flow

    In this episode, I outline 10 tips on how to better manage cash flow in your business.

    Some people are born with certain skills and intuitions that come naturally. There are no guides, rules, or courses for managing cash flows in a small business. Although there are certain things anyone can do to help with cash flow, the majority of it is through intuition and deep understanding of the business. I also believe it would be very difficult to train someone to manage cash flow successfully.

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